Article by Atul

3rd edition of Mahindra Auto Quotient Quiz begins Unique pan India auto quiz reaches out to Engineering Colleges and B Schools across the country

Mahindra & Mahindra Ltd. (M&M), a part of the US .5 billion Mahindra Group, has announced the launch of the third season of Mahindra Auto Quotient (AQ), a first of its kind pan-India Auto Quiz, telecast on India’s leading English news channel, NDTV 24×7.

Auto Quotient is part of Mahindra’s endeavour to support and promote young automotive talent across the country’s engineering colleges and B schools. The inaugural edition of the quiz which was held in 2009, received an enthusiastic response from engineering students throughout the country and in 2010 Mahindra took a step further by encouraging auto enthusiasts from B-schools to participate as well. This year the quiz has taken a whole new dimension as it now reaches out to students across 44 cities, having increased from 20 cities last year.

Mahindra AQ is a first of its kind initiative by an automotive company in India – perhaps even in the world- and through this pioneering initiative the company is seeking to make more and more enthusiasts across the country passionate about Automobiles. It is all about the proposition of connecting and bringing together auto enthusiasts, from every walk of life, on the same platform.

Students can now participate in the quiz by registering on http://www.mahindraaq.com The website has plenty of trivia on the website to keep the grey cells busy. One can also log on to Facebook and win exciting Mahindra AQ merchandise.

The regional rounds will be conducted across 44 cities, targeting students spread across engineering colleges and B-schools. The winners of this round take part in a special Live Quizzing Round on the same day, with the winning team securing a place in the Regional Finals. Each of these 20 cities has one team each participating in the regional finals. There will be four such regional finals in the zones of North, South, West and East with 20 teams competing in the Regional Final rounds, vying for a place in the Grand National Final. Noted auto journalist, Siddharth Vinayak Patankar, Editor-Auto and Senior Anchor, NDTV, conducts the quiz for both the Regional Finals as well as the Grand National Final.

Auto enthusiasts across India can look forward to an action packed telecast of Mahindra AQ on NDTV, making this a much awaited and talked about event.

Winners of the grand finale will receive an all expenses paid trip to the largest auto show in the world – the ‘Geneva International Auto show’. The 1st runner up team gets to experience the thrill of ‘ ‘Dune Bashing’ in Dubai, while the 2nd and 3rd runners up get the opportunity to participate in the ‘Mahindra Great Escape’, one of the most eagerly anticipated events on the Indian off-roading calendar. Participants will also stand a chance to win other exciting prizes.

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For more information, please contact: Atul Malikram 9827092823